Skip to main content

GlamBiz: Rafa Nadal Inc.

Reports recently circulated indicating that Rafael Nadal earned $10 million in fees for participating in exhibitions throughout South America during to the 2013 off-season. 



While the dollar figure hasn't been confirmed, the Nadal camp hasn't denied or corroborated the story.  This story seemingly flies in the face of the swash-buckling, pirate pant wearing, narrative that was spun when Nadal first emerged as a future No.1 in the mid-aughts. Nadal was the island boy who enjoyed staying home and going fishing with his amigos. 

Times sure have changed! According to Forbes magazine, Rafa has earned $25 million from his off-court deals and activities. 

Let's take a look at Rafa Nadal Inc.:

Agent & Agency

Rafa is repped by Carlos Costa, a former ATP player who earned 6 singles titles while on the tour.  Carlos and Rafa initially joined forces around 2002 under the super-agency, IMG. Carlos also managed David Ferrer, but now concentrates solely on Nadal, "David Ferrer is still with IMG, but he is not with me any more, because if you are managing Rafa Nadal, you don't have any time to manage another top player," said Costa. 

Carols Costa departed from IMG at the end of 2012 and partnered with Rafa and his Rafa's father Sebastian to found HIS7ORY SPORTS MANAGEMENT. The agency doesn't have a website yet, but here's a link to some of their prototype stationery





 After winning his record-7th Roland Garros Title in 2012, Rafa tweeted #HIS7STORY to his millions of followers. Costa reportedly signed Christian Garin, a junior Chilean tennis player, to the new agency. 

Logo
Around 2009, Rafa debuted the bull logo on his Nike apparel. The logo is now prominently featured on his Nike kits and on his website.


Sponsors:
Tennis sponsorship deals are usually broken down by category. A good agent is always looking for new, innovative deals to strike to expand a player's marketing portfolio. 

Apparel:
Nike

Tennis Equipment: 
Babolat

Automobile:
Kia Cars

Timepiece:
Richard Mille

Wine & Spirits:
Bacardi

Food:
Quely Biscuits

Financial Services
Banesto/Santander - (deal may be expired)

Insurance:
Mapfre

Intimate Apparel
Armani - (deal may be expired)

Entertainment: 
PokerStars

iPhone App:
VStrator - Rafael Nadal Tennis Academy App


Philanthropy:
La Fundacion Rafael Nadal 

What sponsorship deals do you think are coming up next for Rafa? 

Comments

Popular posts from this blog

Australian Open 2015: Style Preview - Fila

GlamSpinTenniswas thrilled to hear from Fila's marketing rep to get the scoop on Fila's 2015 Australian Open Platinum Collection. 

According to Fila the "Platinum collection features INVISTA’s THERMOCOOL ™ fabric, designed to optimize the body’s natural thermal capabilities through smart fiber cross-sections: Duoregulation ™ adapts to the wearer’s needs."

On the women's side, Jelena Jankovic, Julia Goerges, and Vera Zvonareva will be sporting the platinum designs which feature pink accents in both Jelena's and Julia's kits. 

Francine Candiotti, Fila's tennis design expert explained exclusively GlamSpinTennis (by email), that the "diva pink" highlights were selected "...as an invigorating, luminous color that would flatter all skin tones." 
Jelena Jankovic
"This playful feminine pink was paired with white and shadow black. We used THERMOCOOL™ fabric in this collection, which absorbs the color beautifully! 

When you use technical fabr…

US Open 2018: Welcome Back & New Logo

Well...it's been 2 years hasn't it. That's what heading to grad school will do to a person. Sometimes the axiom, 'the more things change, the more they stay the same,' rings true. But sometimes, as with the case of the US Open's new logo, one steps away, and comes to find that things have gone completely awry.



Is this Arial font? Are these letters lower case? Really, in this political climate, lower case US? Is lower case an affront to becoming great again?

Also, is this logo actually in Arial Italics?

According to the USTA, "the logo created by renowned graphic design firm Chermayeff & Geismar & Haviv, is a streamlined and modernized version of the tournament’s iconic flaming ball logo, which was first introduced in 1997."

The old logo had a solid 20-year run. This logo probably won't make it this long because it lacks pizzazz and lacks the distinction the previous logo offered. 



And here's a look at an earlier version of the US Ope…

Australian Open 2015: Best Dressed Ladies - Loves

Here are the ladies looks that aced the 2015 Australian Open

Across the board, the tournament featured a number of ladies in neon and electric colored designs which boldly contrasted with Melbourne's blue hard courts. 


2015 Australian Open Loves: 
1.Maria Sharapova 












Maria, the 2015 Australian Open Ladies Finalist, dazzled in red down under. Glad to see she's moved past her tunic phase. 
2. Madison Brengle





















Madison rocked Nike's raspberry outlier look all the way to the Quarter-Finals. 
3. Angelique Kerber







Angelique had a short stay in Melbourne, but her navy/orange Adidas kit impressed during her unexpected first-round loss. 
4. Aga Radwanska



Lotto seems to be succesfully following the "if it ain't broke" line of design with Aga. 
5. Martina Hingis