Skip to main content

GlamBiz: Caro Wozniacki Returns to Babolat

The 2014 tennis season is rapidly approaching and we are beginning to new sponsorship deals are beginning to leak. 

Caroline Wozniacki, the former No. 1 women's player and current No. 10, has returned to Babolat. The 23 year-old Danish player will be playing with a yet-to-be determined Babolat frame in 2014. 

Caroline previously had a Babolat contract which expired at the end of the 2010 season. Yonex subsequently signed the Dane to a lucrative equipment deal in 2011 while she was the No. 1 player. 

However, in July 2013, Yonex summarily dropped Caro from its roster.  Caroline had secretly played a couple tournaments with a blacked-out frame (see picture below). 

 This breached the terms of her Yonex deal and enraged Yonex's marketing staff.  Pundits presumed that Caro had ditched her Yonex racquet to play with one of her old Babolat frames. 

Caroline and Yonex were said to have reached a settlement during the 2013 US Open. The settlement required Caro's US Open marketing to include images of her with her Yonex racquet. 

The terms of Caro's new Babolat deal are currently unknown. 


Post a Comment

Popular posts from this blog

US Open 2018: Welcome Back & New Logo's been 2 years hasn't it. That's what heading to grad school will do to a person. Sometimes the axiom, 'the more things change, the more they stay the same,' rings true. But sometimes, as with the case of the US Open's new logo, one steps away, and comes to find that things have gone completely awry. Is this Arial font? Are these letters lower case? Really, in this political climate, lower case US? Is lower case an affront to becoming great again? Also, is this logo actually in Arial Italics? According to the USTA, "t he logo created by renowned graphic design firm Chermayeff & Geismar & Haviv, is a streamlined and modernized version of the tournament’s iconic flaming ball logo, which was first introduced in 1997." The old logo had a solid 20-year run. This logo probably won't make it this long because it lacks pizzazz and lacks the distinction the previous logo offered.  And here's a look at an earlier

Australian Open 2015: Style Preview - Fila

GlamSpinTennis was thrilled to hear from Fila's marketing rep to get the scoop on Fila's 2015 Australian Open Platinum Collection.  According to Fila the " Platinum collection features INVISTA’s THERMOCOOL ™ fabric, designed to optimize the body’s natural thermal capabilities through smart fiber cross-sections: Duoregulation ™ adapts to the wearer’s needs." On the women's side, Jelena Jankovic , Julia Goerges, and Vera Zvonareva will be sporting the platinum designs which feature pink accents in both Jelena's and Julia's kits.  Francine Candiotti , Fila's tennis design expert explained exclusively GlamSpinTennis (by email), that the "diva pink" highlights were selected " an invigorating, luminous color that would flatter all skin tones."  Jelena Jankovic "This playful feminine pink was paired with white and shadow black. We used THERMOCOOL™ fabric in this collection, which absorbs the color beautifully! 

GlamBiz: Rafa Nadal Inc.

Reports recently circulated indicating that Rafael Nadal earned $10 million in fees for participating in exhibitions throughout South America during to the 2013 off-season.  While the dollar figure hasn't been confirmed, the Nadal camp hasn't denied or corroborated the story.  This story seemingly flies in the face of the swash-buckling, pirate pant wearing, narrative that was spun when Nadal first emerged as a future No.1 in the mid-aughts. Nadal was the island boy who enjoyed staying home and going fishing with his amigos.  Times sure have changed! According to Forbes magazine, Rafa has earned $25 million from his off-court deals and activities.  Let's take a look at Rafa Nadal Inc.: Agent & Agency Rafa is repped by Carlos Costa, a former ATP player who earned 6 singles titles while on the tour.  Carlos and Rafa initially joined forces around 2002 under the super-agency, IMG. Carlos also managed David Ferrer, but now concentrates solely on Nadal,