Well...it's been 2 years hasn't it. That's what heading to grad school will do to a person. Sometimes the axiom, 'the more things change, the more they stay the same,' rings true. But sometimes, as with the case of the US Open's new logo, one steps away, and comes to find that things have gone completely awry. Is this Arial font? Are these letters lower case? Really, in this political climate, lower case US? Is lower case an affront to becoming great again? Also, is this logo actually in Arial Italics? According to the USTA, "t he logo created by renowned graphic design firm Chermayeff & Geismar & Haviv, is a streamlined and modernized version of the tournament’s iconic flaming ball logo, which was first introduced in 1997." The old logo had a solid 20-year run. This logo probably won't make it this long because it lacks pizzazz and lacks the distinction the previous logo offered. And here's a look at an earlier
GlamSpinTennis was thrilled to hear from Fila's marketing rep to get the scoop on Fila's 2015 Australian Open Platinum Collection. According to Fila the " Platinum collection features INVISTA’s THERMOCOOL ™ fabric, designed to optimize the body’s natural thermal capabilities through smart fiber cross-sections: Duoregulation ™ adapts to the wearer’s needs." On the women's side, Jelena Jankovic , Julia Goerges, and Vera Zvonareva will be sporting the platinum designs which feature pink accents in both Jelena's and Julia's kits. Francine Candiotti , Fila's tennis design expert explained exclusively GlamSpinTennis (by email), that the "diva pink" highlights were selected "...as an invigorating, luminous color that would flatter all skin tones." Jelena Jankovic "This playful feminine pink was paired with white and shadow black. We used THERMOCOOL™ fabric in this collection, which absorbs the color beautifully!
Here are the ladies looks who aced the 2016 US Open . The NYC tournament featured a number of ladies who stood out in neon hues and bold designs. These ladies showed up in their very best looks for the last major tournament of 2016. 2016 US Open Loves : 1. Angelique Kerber Angelique showed up in NYC ready to claim the #1 ranking that eluded her earlier in the summer. The 2016 US Open champion, Olympic silver medalist, Australian Open champion, and Wimbledon runner-up, had a stand-out year and stood out under NYC's bright lights. 2. Venus Williams Venus designed a great kit for her 18th US Open run. She was defeated in the Round of 16, but was able to showcase her evolving style for 4 rounds in NYC. Looking forward to seeing what Eleven by Venus design she'll be wearing at the 2017 US Open.